Monday 12 December 2011

Creative, adjective
1. Having the quality or power of creating.
2. Resulting from originality of thought, expression, etc.; imaginative.
3. Originative; productive

Creativity, noun
1. The state or quality of being creative.
2. The ability to transcend traditional rules, patterns, relationships, or the like, and to creative meaningful new ideas, forms, methods, interpretations etc., originality, progressiveness, or imagination.
3. The process by which one utilizes creative ability.

Creative Girl, person
1. A female of any age, ethnicity, or religion with creative urges.
2. A female with creative, imaginative thoughts.
3. A female who craves a life full of creative fulfillment.

My first job as a marketing professional was as the Advertising Coordinator at a non-profit agency in Hamilton.    I was a creative girl  in the sense that I needed to designed, create and orchestrate advertising and promotional programmes on a shoestring budget often charming, negotiating, and networking to draw attention to our events and causes.

Spending the next several years promotion construction products for the civil engineering market was a completely different direction but required the same innovative and creative solutions.  I have been challenged with making culverts and many other buried structures "sexy."  To a civil engineer or technologist with a drainage problem, a culvert can be a "thing of beauty."


I am a creative girl. 
Afterall, there is no such thing as a dull product, only dull marketing professionals!

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